The HR Vendors Marketing Toolkit

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Elevate Your HR Business with Our Bespoke Thought Leadership and PR Campaigns

Welcome to our PR and thought leadership content service – a one-stop solution for businesses looking to promote and sell their products or services to HR and leadership professionals. With our award-winning track record in business and HR journalism and PR, we offer a range of tailored services to help your brand effectively connect with the HR community.

In the fast-paced world of human resources, staying ahead of the curve is not just an option; it's a necessity. We understand the unique challenges you face: capturing the attention of content-fatigued HR leaders with limited time, navigating every content and sales path, competing against top-tier HR vendors with substantial marketing budgets and stretching your resources while maintaining a clear, compelling message. That’s where we come in.

Our services are designed to tackle these exact problems. We specialise in crafting targeted content strategies and delivering impactful public relations that cut through the noise. Whether it's whitepapers, eBooks, thought leadership ghostwriting, educational email courses or engaging social media videos, we ensure your content stands out in the crowded HR landscape.

As an ongoing editor in the HR and future-of-work field, I maintain close connections with influential HR leaders and understand the zeitgeist of the industry. This insider knowledge, combined with my award-winning content and PR associates, allows us to create content that resonates deeply with your audience. Plus, our services are cost-effective, offering premium quality at a fraction of the price charged by big agencies.

Let us help you focus on what you do best – driving sales– while we handle your content and PR needs with expertise and precision. Contact us today!

We work with top brands in the HR and leadership space

Our Services.

Tailored Solutions for Your HR Content Needs

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Content Strategy Consulting

We don't believe in one-size-fits-all solutions. Every HR consultancy and vendor, regardless of size, is unique and we work closely with you to develop a customised content strategy that aligns with your goals, values and vision. Our tailored approach helps you build credibility and establish long-lasting relationships with HR professionals. Find out more

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Multimedia Content Creation

Leveraging our trusted network of award-winning HR editorial, content and PR experts, we offer an array of affordable, high-impact services designed to position you as a go-to thought leader in the HR industry. From ghostwritten articles to educational email courses, we ensure your content reaches the right audience. Find out more

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HR Insider Insights

Our extensive network of senior human resource professionals and HR academics serves as a valuable resource in our content creation process, allowing us to gather insights and ideas before production. We combine insider knowledge with proprietary in-depth research to ensure your content always hits the mark. Find out more

Meet Siân Harrington - Your HR Content Concierge.

Hi, I'm Siân and I love connecting audiences with compelling content.

As a renowned business and HR journalist, I bring unparalleled expertise to the table. With years of experience in the industry, I have established myself as a trusted voice and thought leader in the HR community.

My extensive network and insider insights allow me to craft compelling content strategies that resonate with HR professionals. From startups to established enterprises, I have helped numerous businesses achieve their goals through my creative and strategic approach.

I have more than three decades of experience as a business journalist and 18 specifically writing about HR and work. I'm co-founder and editorial director of The People Space, the host of Work's Not Working... Let's Fix It! podcast, former editor and publishing director of HR magazine and founder of the HR Most Influential annual ranking. I've also authored and edited business books and reports, including The CIPD’s Responsible Investment in Technology Guide (May 2022) and executive editor of How to Become a World Class Manager by Wayne Clarke (March 2023). I was named Digital Influencer of the Year 2023 in the WTW Media Awards.

I bring this experience together with that of a fantastic award-winning team of HR journalism and media relations experts to help HR vendors and consultants boost their brand authority, reputation and lead generation efforts through trusted content. 

Meet the Sian Harrington Media Consulting Team

Join our list of satisfied clients.

Don't just take our word for it - hear what our satisfied clients have to say. Our success stories and client testimonials speak volumes about the value we bring to businesses looking to connect with HR professionals. Get inspired by their experiences and let us help you achieve similar success.

Working with Siân has made a huge difference to Armstrong Craven’s ability to bring our unique talent research methodology to the attention of a much broader segment of the HR community. Siân quickly grasped the key elements of the work that we do and the topics where we can add value to clients such as leadership risk and diversity. She formulated two separate series for us, one written and one video based, which blended our capabilities with the key issues facing HR professionals at the time. The result was a series of articles and interviews which were well-researched, relevant, and interesting. Sian took all the hard work away and made the completion of some excellent content very easy to fit around busy schedules. In addition she was, and continues to be, very generous with her time and introducing us to relevant connections in the HR community and beyond. 

Peter Howarth

Former co-CEO, Armstrong Craven

Siân produced a number of case studies for the Social Impact Team at CIPD to highlight the impacts of our volunteering programmes. The stories focused on both the CIPD members who had volunteered their time eg as mentors, as well as those who had received the support. I was very pleased with the outputs of Siân's work - she clearly established a great report with the interviewees - gathering enough information to write compelling case study after case study (there were 18 in total!). These stories really bring to life our work, and we have been delighted to start sharing them via our website and social media channels. Thank you Siân - it's been a pleasure working with you, you did a fantastic job!

Fiona Scott

Formerly CIPD

Siân is highly knowledgeable about the HR space and has amazing network within. She is efficient, organised and flexible in her approach, whilst adding value to her clients at all times - a thoroughly professional partner and contact. 

Liz Sebag-Montefiore

Co-founder and director, 10Eighty

I worked with Siân on a campaign for The Open University Business School. She cares about the brands she works with and advises accordingly. Her incisive interviewing, editing and creation of assets meant we were provided with content that could be used much more widely across our platforms, providing fantastic value.

Jacqui Thomasen

Former head of external engagement, OUBS

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What we can do for you

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Customised Messaging Framework

We develop a personalised messaging framework for your chosen spokespeople, ensuring your voice is both authentic and influential.

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Diverse Content Creation

We craft high-quality, insightful content across various formats – from compelling articles, whitepapers and blog posts to video interviews, podcasts, case studies and opinion pieces.

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Strategic Media Relations

We have strong relationships with key journalists and media outlets in the HR sector, pitching your thought leadership content to secure significant media placements, interviews and guest contributions.

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Enhanced Social Media Presence

By leveraging social media platforms, we amplify your thought leadership content, fostering community engagement and sharing industry-leading insights.

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Influencer Collaboration

We identify and connect with influential figures in the HR industry – including bloggers and experts – to collaborate on content, garner endorsements, and initiate joint thought leadership projects.

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Recognition and Awards

Our team actively pursues industry-specific awards and recognitions that highlight your thought leadership and expertise.

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Metrics-Driven Evaluation

We establish clear metrics and KPIs to measure the success and impact of your campaign, ensuring tangible results.

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Transparent Pricing

Understanding the cost is essential. A comprehensive thought leadership campaign with us starts from about £3,000 a month, although the final pricing is tailored to meet the specific requirements, desired outcomes and overall strategy of your project.

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Why Choose Us?

Collaborating with us means more than increasing visibility. It's about cementing your status as the go-to thought leader in the HR sector. With our targeted approach and multichannel expertise, your business won't just be seen – it'll be recognised and respected.