Heading
In an age of AI, words are everywhere. Thinking is rare.
Hi I'm Siân and I help HR and future of work leaders turn complex ideas into clear, compelling stories that win trust, shift thinking and drive action.
Heading
The Big Shift in Content
I don’t just write. I think for you.
Anyone can produce words. AI can produce millions. What you can’t automate – and what you shouldn’t give away for free – is the thinking that makes words worth reading.
That’s my currency.
I work with senior leaders, organisations and innovators in HR and the future of work who want more than content. They want a strategic partner, someone who can:
• Understand their goals, challenges and audience.
• Bring decades of expertise and trend insight to shape a credible, distinctive point of view.
• Express that thinking in a way that resonates and moves people to act.
You’re not paying for “writing.” You’re paying for ideas, framing and positioning that elevate you above the noise.
Thinking vs Writing
How My Thinking Works For You
My role is to be your outsourced brain for thought leadership. Here are just some of the ways my thinking takes shape:
• Thought leadership articles that give you a distinct voice in your market.
• White papers & research reports that position you as the go-to authority.
• Books & long-form content that capture your big ideas.
• Blogs & social media that connect with your audience consistently.
• PR & media positioning that put you where decision-makers are paying attention.
Whatever the format the real value is the thinking, research and insight that go into it.
How I Work
1. Listen & Learn – I start by understanding your goals, challenges and audience.
2. Think & Shape – I analyse, connect dots and frame your ideas in a way that’s relevant and powerful.
3. Write & Refine – I translate that thinking into words that feel natural to you and speak directly to your audience.
Why Me?
• Co-founder and editorial director of The People Space, a respected digital platform for HR and the future of work.
• 20+ years as an award-winning HR and business journalist.
• Deep expertise in the future of work, emerging tech and people strategy.
• A track record of creating high-impact thought leadership for senior decision-makers.
• Trusted by HR leaders, academics and innovators worldwide.
I work with top brands in the HR and leadership space
Check out my podcast.
Work's Not Working. Organisations across the world have invested billions of pounds over the decades in their culture, their diversity and inclusion, their leadership programmes. And yet...
Engagement is still low. Productivity is poor. We are facing a burnout epidemic. It's not working.
In this podcast series I interview some of the best HR and work brains in the world about why they think Work isn't Working and what they think we can do about it.
Check the Work's Not Working podcast on Apple, Spotify and more, or else on its dedicated page.
Join my list of satisfied clients.
Don't just take my word for it - hear what my satisfied clients have to say. My success stories and client testimonials speak volumes about the value I bring to businesses looking to connect with HR professionals. Get inspired by their experiences and let us help you achieve similar success.
It’s a delight to work with Siân. Not only is she a really brilliant writer, she is a such a creative thinker, being able to spot angles and opportunities that others would miss. No wonder she is so well regarded by so many people, who are willing to listen to her ideas. Oh, and she has a lovely sense of humour too!
Neil Mullarkey
Communications expert and author of In the Moment: Build your confidence, communication and creativity at work – shortlisted for The Business Book Awards 2024
Siân continues to be a leading influencer in the world of people. She is a thought leader of the highest order, intellectually curious and at the same time keen to ensure that great ideas are shared and become a reality. A visionary, a challenger and a pragmatist – a conversation with Siân is always an inspiration! I highly recommend Siân to all.
David Fairhurst
Founder of OrgShakers
I've worked closely with Siân over several years. She has written award-winning case studies and articles covering our conferences, on the topics of culture, leadership, talent, engagement and the future of work. She understands all of the issues at play and distils complex ideas into easy-to-grasp, engaging and insightful content, which has been perfect for our audience of HR and other business leaders and their teams.
Cath Longfield
Heading
If you want more than words – if you want thinking that changes how your audience sees you –let’s talk.
For HR leaders and vendors who cut through the noise win business. Let’s make sure you’re one of them!
