The HR Vendors Marketing Toolkit
A FREE Crash Educational Email Course in How to Successfully Market to HR Directors PLUS 24-Page HR Directors Marketing Preferences Report based on our research with Chief People Officers
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Welcome to our PR and thought leadership content service – a one-stop solution for businesses looking to promote and sell their products or services to HR and leadership professionals. With our award-winning track record in business and HR journalism and PR, we offer a range of tailored services to help your brand effectively connect with the HR community.
In the fast-paced world of human resources, staying ahead of the curve is not just an option; it's a necessity. We understand the unique challenges you face: capturing the attention of content-fatigued HR leaders with limited time, navigating every content and sales path, competing against top-tier HR vendors with substantial marketing budgets and stretching your resources while maintaining a clear, compelling message. That’s where we come in.
Our services are designed to tackle these exact problems. We specialise in crafting targeted content strategies and delivering impactful public relations that cut through the noise. Whether it's whitepapers, eBooks, thought leadership ghostwriting, educational email courses or engaging social media videos, we ensure your content stands out in the crowded HR landscape.
As an ongoing editor in the HR and future-of-work field, I maintain close connections with influential HR leaders and understand the zeitgeist of the industry. This insider knowledge, combined with my award-winning content and PR associates, allows us to create content that resonates deeply with your audience. Plus, our services are cost-effective, offering premium quality at a fraction of the price charged by big agencies.
Let us help you focus on what you do best – driving sales– while we handle your content and PR needs with expertise and precision. Contact us tody!
We don't believe in one-size-fits-all solutions. Every HR consultancy and vendor, regardless of size, is unique and we work closely with you to develop a customised content strategy that aligns with your goals, values and vision. Our tailored approach helps you build credibility and establish long-lasting relationships with HR professionals.
Leveraging our trusted network of award-winning HR editorial, content and PR experts, we offer an array of affordable, high-impact services designed to position you as a go-to thought leader in the HR industry. From ghostwritten articles to educational email courses, we ensure your content reaches the right audience.
Our extensive network of senior human resource professionals and HR academics serves as a valuable resource in our content creation process, allowing us to gather insights and ideas before production. We combine insider knowledge with proprietary in-depth research to ensure your content always hits the mark.
Hi, I'm Siân and I love connecting audiences with compelling content.
As a renowned business and HR journalist, I bring unparalleled expertise to the table. With years of experience in the industry, I have established myself as a trusted voice and thought leader in the HR community.
My extensive network and insider insights allow me to craft compelling content strategies that resonate with HR professionals. From startups to established enterprises, I have helped numerous businesses achieve their goals through my creative and strategic approach.
I have more than three decades of experience as a business journalist and 18 specifically writing about HR and work. I'm co-founder and editorial director of The People Space, the host of Work's Not Working... Let's Fix It! podcast, former editor and publishing director of HR magazine and founder of the HR Most Influential annual ranking. I've also authored and edited business books and reports, including The CIPD’s Responsible Investment in Technology Guide (May 2022) and executive editor of How to Become a World Class Manager by Wayne Clarke (March 2023). I was named Digital Influencer of the Year 2023 in the WTW Media Awards.
I bring this experience together with that of a fantastic award-winning team of HR journalism and media relations experts to help HR vendors and consultants boost their brand authority, reputation and lead generation efforts through trusted content.
Don't just take our word for it - hear what our satisfied clients have to say. Our success stories and client testimonials speak volumes about the value we bring to businesses looking to connect with HR professionals. Get inspired by their experiences and let us help you achieve similar success.
We develop a personalised messaging framework for your chosen spokespeople, ensuring your voice is both authentic and influential.
We craft high-quality, insightful content across various formats – from compelling articles, whitepapers and blog posts to video interviews, podcasts, case studies and opinion pieces.
We have strong relationships with key journalists and media outlets in the HR sector, pitching your thought leadership content to secure significant media placements, interviews and guest contributions.
By leveraging social media platforms, we amplify your thought leadership content, fostering community engagement and sharing industry-leading insights.
We identify and connect with influential figures in the HR industry – including bloggers and experts – to collaborate on content, garner endorsements, and initiate joint thought leadership projects.
Our team actively pursues industry-specific awards and recognitions that highlight your thought leadership and expertise.
We establish clear metrics and KPIs to measure the success and impact of your campaign, ensuring tangible results.
Understanding the cost is essential. A comprehensive thought leadership campaign with us starts from about £3,000 a month, although the final pricing is tailored to meet the specific requirements, desired outcomes and overall strategy of your project.
Collaborating with us means more than increasing visibility. It's about cementing your status as the go-to thought leader in the HR sector. With our targeted approach and multichannel expertise, your business won't just be seen – it'll be recognised and respected.
