Welcome to our thought leadership content service – a one-stop solution for start-ups, small and medium-sized businesses looking to promote and sell their products or services to HR professionals. With our award-winning track record in business and HR journalism, we offer a range of tailored services to help your brand effectively connect with the HR community.
In the fast-paced world of human resources, staying ahead of the curve is not just an option; it's a necessity. As digital transformation and remote work revolutionises the workplace, your HR business needs a content strategy that captures attention and builds trust with increasingly overwhelmed and content fatigued HR professionals. That's where we come in.
From strategy development and captivating writing to engaging video interviews, social media copy, PR and book ghostwriting, our comprehensive approach ensures your content stands out in the competitive HR landscape. Plus, as an ongoing editor in the HR and future-of-work field, I regularly network with influential HR leaders so know what the zeitgeist is and what they want to hear about. And I bring that knowledge to you, together with my award-winning content and PR associates.
So whether you're a startup, a solopreneur or an established SME, we have the experience and expertise to help you effectively promote your products or services to HR professionals. Don't miss out on this opportunity to stand out in the HR landscape – get started with us today!
We don't believe in one-size-fits-all solutions. Every small and medium-sized HR consultancy and vendor is unique and we work closely with you to develop a customised content strategy that aligns with your goals, values and vision and which helps you build credibility and establish long-lasting relationships with HR professionals.
Supported by trusted award-winning HR editorial, content and PR associates we create and produce affordable B2B interview videos and podcasts, HR-focused blog posts, bylined articles, eBooks, whitepapers and press releases as well as social media collateral that positions you as a thought leader in the industry.
Our extensive network of senior HR professionals and HR academics serves as a valuable resource in our content creation process, allowing us to gather insights and ideas before production. As part of our service we provide you with insider knowledge and trends, enabling you to tailor your content for maximum impact.
Hi, I'm Siân and I love connecting audiences with compelling content.
As a renowned business and HR journalist, I bring unparalleled expertise to the table. With years of experience in the industry, I have established myself as a trusted voice and thought leader in the HR community.
My extensive network and insider insights allow me to craft compelling content strategies that resonate with HR professionals. From startups to established enterprises, I have helped numerous businesses achieve their goals through my creative and strategic approach.
I have more than three decades of experience as a business journalist and 18 specifically writing about HR and work. I'm co-founder and editorial director of The People Space, the host of Work's Not Working... Let's Fix It! podcast, former editor and publishing director of HR magazine and founder of the HR Most Influential annual ranking. I've also authored and edited business books and reports, including The CIPD’s Responsible Investment in Technology Guide (May 2022) and executive editor of How to Become a World Class Manager by Wayne Clarke (March 2023).
Digital Influencer of the Year 2023 - WTW Awards. I have a proven track record of creating engaging and informative content that reaches a wide audience. I use this experience to help you create and edit content that will resonate with your target customers, such as blog posts, whitepapers, business books and video interviews.
Co-founder and Editorial Director of The People Space. I have experience in launching and running a content creation and publishing business targeted at HR leaders across the world. I use this experience to help you develop and execute your content marketing strategies.
Award-winning journalist and editor. As a recipient of hundreds of emails a day (most of which end up in my bin!) I have a deep understanding of the media landscape and how to create content that gets noticed – and what doesn't! I use this experience to help you get your message out to the right people through earned media coverage.
Expertise in HR and the future of work. I am ahead of the curve when it comes to the latest trends in HR and the challenges and opportunities facing HR professionals. I use this expertise to help you create content that is relevant and informative to HR professionals and has that has lasting impact.
Unrivalled network of editorial contacts. With my decades as an HR journalist I have strong connections with editors at the forefront of the industry – and have even mentored a few of them! This network, combined with my expert PR associates, allows us to strategically position your story where it matters most. We provide direct access to the pulse of the industry, ensuring your message reaches the right ears in the world of business and HR journalism.
Passionate about making a difference in the world of work. I am passionate about helping and connecting people and making a positive impact on the world of work. I use this passion to help you connect with HR professionals and build relationships that will last.
We develop a personalised messaging framework for your chosen spokespeople, ensuring your voice is both authentic and influential.
We craft high-quality, insightful content across various formats – from compelling articles, whitepapers and blog posts to video interviews, podcasts, case studies and opinion pieces.
We have strong relationships with key journalists and media outlets in the HR sector, pitching your thought leadership content to secure significant media placements, interviews and guest contributions.
By leveraging social media platforms, we amplify your thought leadership content, fostering community engagement and sharing industry-leading insights.
We identify and connect with influential figures in the HR industry – including bloggers and experts – to collaborate on content, garner endorsements, and initiate joint thought leadership projects.
Our team actively pursues industry-specific awards and recognitions that highlight your thought leadership and expertise.
We establish clear metrics and KPIs to measure the success and impact of your campaign, ensuring tangible results.
Understanding the cost is essential. A comprehensive thought leadership campaign with us starts from about £3,000 a month, although the final pricing is tailored to meet the specific requirements, desired outcomes and overall strategy of your project.
Collaborating with us means more than increasing visibility. It's about cementing your status as the go-to thought leader in the HR sector. With our targeted approach and multichannel expertise, your business won't just be seen – it'll be recognised and respected.
Don't just take our word for it - hear what our satisfied clients have to say. Our success stories and client testimonials speak volumes about the value we bring to businesses looking to connect with HR professionals. Get inspired by their experiences and let us help you achieve similar success.
Working with Siân has made a huge difference to Armstrong Craven’s ability to bring our unique talent research methodology to the attention of a much broader segment of the HR community. Siân quickly grasped the key elements of the work that we do and the topics where we can add value to clients such as leadership risk and diversity. She formulated two separate series for us, one written and one video based, which blended our capabilities with the key issues facing HR professionals at the time. The result was a series of articles and interviews which were well-researched, relevant, and interesting. Sian took all the hard work away and made the completion of some excellent content very easy to fit around busy schedules. In addition she was, and continues to be, very generous with her time and introducing us to relevant connections in the HR community and beyond.
Siân produced a number of case studies for the Social Impact Team at CIPD to highlight the impacts of our volunteering programmes. The stories focused on both the CIPD members who had volunteered their time eg as mentors, as well as those who had received the support. I was very pleased with the outputs of Siân's work - she clearly established a great report with the interviewees - gathering enough information to write compelling case study after case study (there were 18 in total!). These stories really bring to life our work, and we have been delighted to start sharing them via our website and social media channels. Thank you Siân - it's been a pleasure working with you, you did a fantastic job!
Siân is highly knowledgeable about the HR space and has amazing network within. She is efficient, organised and flexible in her approach, whilst adding value to her clients at all times - a thoroughly professional partner and contact.
I worked with Siân on a campaign for The Open University Business School. She cares about the brands she works with and advises accordingly. Her incisive interviewing, editing and creation of assets meant we were provided with content that could be used much more widely across our platforms, providing fantastic value.
Former head of external engagement, OUBS
Work's Not Working. Organisations across the world have invested billions of pounds over the decades in their culture, their diversity and inclusion, their leadership programmes. And yet...
Engagement is still low. Productivity is poor. We are facing a burnout epidemic. It's not working.
In this podcast series I interview some of the best HR and work brains in the world about why they think Work isn't Working and what they think we can do about it.
You can find the podcast on Apple, Spotify and more, or else on its dedicated page here.